Looking for a way to give some extra “life” to a logo or type treatment? The two most common techniques to help a logo standout are a glowing edge or a drop shadow. This is based on the principle of type on pattern, which says that a contrasting edge makes it far easier to see something when it is positioned over a busy or moving background. But why be ordinary? By backlighting an image, we can dramatically offset it from its background. This technique works with almost any logo or type treatment.
1.Position the logo.
Position the logo where you want it on screen. Be sure to use a safe title area document if you are working in video. Use alignment tools to center the logo if needed.
Note: You can open a new document with title safe and action safe guides showing. Choose File > New, and then choose a preset video document that matches the standard used by your video editing system.
2.Duplicate the logo layer.
Make a copy of the logo by duplicating the layer: choose Layer > Duplicate Layer. Name the duplicate layer Light 1. Place the copy above the original logo.
Apply the Radial Blur on the duplicate layer (Filter > Blur > Radial Blur). Set the amount to 100, the Blur Method to Zoom, and the Quality to Good. Click OK.
Load the default colors by pressing D. Load the layer named Light 1 by Cmd + clicking (Mac OS) or Ctrl + clicking (Windows) its thumbnail in the layers palette. Fill the selection by pressing Option + Delete (Mac OS) or Alt + Delete (Windows). Deselect the layer by choosing Select > Deselect.
Read Part 2 click here